This article will tell you everything you need to know about meta descriptions and how they work. We’ll talk about what it is, why it’s important, and how you can use it to write the best SEO description for your website.
A meta description is an HTML tag that describes the content of a web page. This description will appear in search engine results below the page title and URL. In order for Google to see it, your description must be between 140 and 160 characters long.
Back in September 2009, Google said that text in descriptions and descriptive keywords had no effect on how search results were ranked.
Meta descriptions are still important for two reasons:
Its goal is straightforward: it must convince someone using Google to search for a particular term to click on the link that you provide. To put it another way, the purpose of meta descriptions is to attract click-throughs from users of search engines.
The search engines claim that the meta description does not provide any direct benefits to SEO because they do not factor it into their ranking algorithm. However, there is a benefit that is not immediately obvious.
Google employs a metric called click-through rate (CTR) to determine whether or not you are a good result. If more people click on your result, Google will consider you to be a good result and, depending on where you currently stand in the rankings, it will move you further up the list. It is for this reason that optimizing not only your titles but also your meta descriptions is of the utmost importance.
Regrettably, there is no assurance that Google will use the meta description that you have written; they do not make such promises. However, because there is a possibility that it may, it is always worth your time to include it in the post or page you are working on.
Search engines often ignore page descriptions and display different text in the SERP snippet than what is written in the page’s HTML. It’s hard to know exactly when this will happen, but it usually happens when Google doesn’t think the current meta adequately answers a user’s search question and instead uses a piece of text from the same page that it thinks is a better or more compelling answer.
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Either the meta description of a webpage or text that Google selects from the viewable portion of the webpage itself could be included in the search snippet. Both of these possibilities are possible.
According to Google’s guidelines, the company will only utilize the meta description if it accurately describes the page.
“If we think it gives users a more accurate description than would be possible purely from the on-page content, Google will sometimes use the meta name=”description”> tag from a page to generate a snippet in search results,” says Google. “This is because we think it gives users a better experience overall.”
It is possible that Google will rewrite a meta description for your webpage that is completely different from the meta description that is already present on the webpage. This will depend on the accuracy of the meta description.
This is not breaking news at all. Google has been working on automating this procedure for many years.
According to research from the year 2020, Google rewrites meta descriptions approximately 70 percent of the time.
If what you say is correct, then it’s possible that publishers aren’t writing meta descriptions that are accurate.
One point that cannot be contested is the idea that it is critical to have a solid grasp of the appropriate format for writing a meta description.
SERP research can allow you to understand what works for your competitors without having to get them rewritten, which may inspire you to write better meta descriptions for your own website. This is true regardless of the industry in which you work.
It is possible that conducting research into which meta descriptions are successfully shown in the search results and which ones are rewritten by Google can assist you in gaining a better understanding of the proper technique to carry it out.
You are most likely at the top of your game in your sector when it comes to detecting exactly what is trending and what does not pass muster for your audience, since you are an expert in social media.
It should already be a part of your plan to follow industry firms and accounts of influential people in the sector.
Taking this a step further, you should determine which themes are currently popular in your industry and examine the meta descriptions that display for the results that have the highest ranking.
Google Trends, BuzzSumo, and the Trending Topics section of Twitter are all helpful places to check in order to see if there are any relevant trends happening in your business that are being discussed online.