Due to the domination of social media, it has become impossible to avoid implementing marketing strategies revolving around these platforms. Among them is Instagram. With around 1.4 billion active users.
Via Instagram Advertising, you use visual media to attract potential customers. Most Instagram users are young (16 to 34), so if this is your target market belongs to this age group, then we are happy to offer you our Instagram advertising services to successfully implement your marketing strategies.
Benefits of Effective Instagram Advertising
- Many Targeting Options
- Short ads which makes them less irritating
- Possibility of immediate sale (CTA, Call to action)
- Higher customer-engagement
- Appealing to the younger generation
- Attractive visual messages which will prompt new followers
- Mobile Ads
- Brand awareness
- More Traffic
- Higher Conversion
- Lead to App installation (if you have an app)
- More client Involvement
Instagram Advertising Via Facebook Business Manager
There are multiple social media channels, each has a hefty share of users.
The good news is, two of the leading social media networks, Facebook and Instagram (along with WhatsApp) are owned by the same company, Meta Platforms, which was founded by Mark Zuckerberg.
This paves the way for easy cross-media advertisement.
By creating a Facebook Business Manager account for your company, you can use the data you collect via Facebook is used for Instagram Advertising too (Vice Versa of course)
Different Bidding Strategies in Instagram Advertising
There are several bidding strategies you can use with Instagram Advertising, each of which works slightly differently. These strategies are similar to Google Ads and LinkedIn Ads too.
Let’s explain them to you:
It is short for Cost-per-click. If you wish to focus CTA (Call To Action), then CPC is the way to go.
If you do not wish to add a CTA option into your Instagram Advertising, Cost Per Mile is a better choice for you. With CPM, you pay per the amount of views (normally per 1000 views)
Stands for Cost-per-like. By using this bidding strategy, you really focus on interaction.
Types of Instagram Ads
Since every company offers different products or services from others in multiple industries, some Instagram Advertising options may work for some, but not for others.
Let’s tell you the 6 types of Instagram Ads:
This type of ad lets you promote more than one product in a single ad. It’s easy to figure out how to do this. As an example, we’ll use a sports outfit. You could post a picture of someone working out in your clothes and then highlight each part of the outfit with a link to the product it goes with.
If you use Image Ads, you can make an ad that doesn’t stand out as an ad.
The users you want to reach will see your Image Ad in their feed.
If you make your ad look like any other post, it won’t stand out.
Ideal for telling potential customers about your business!
Carousel Instagram Ads
Carousel Ads work pretty much the same way as Image Ads.
But there is one very important difference: with Carousel Ads, you can post more than one photo at once.
By putting these in the right places, you show potential customers what they can expect from you.
Dynamic Instagram Advertising
This kind of ad changes based on what your potential customers do online.
By looking at what this Instagram user has done in the past, you can make a dynamic ad.
Here, you show a user a product that they have already looked at on your website. This gives them an extra reason to buy something from you.
You can put ads on Instagram not only in the Feed, but also in a different mode called Stories.
When people are scrolling through ads, they will see your ad.
In a Stories Ad, the viewer can swipe up to go straight to your website or product page.
Stories are very effective ads because it’s not always clear at first that they’re ads.
Video Instagram Ads
If you want more than just a picture, Video Ads are a good choice.
In theory, this is the same as an Image Ad. The only difference is that you show a video of your product, service, or company instead of a photo or visual.
With a video ad, you can show more, so you have a few more options than with a picture ad.
Target Your Customers With Instagram Advertising
Age? Location? Online Behavior? or Sex?
Om whatever basis you wish to target your customers on Instagram & Facebook, we can do it for you.
This is done via the Facebook Business Manager Account.
By filling these targeting options, the Instagram Ads and Facebook Ads become much more effective and narrowed towards your clientele.
Adding Call To Action (CTA) To Instagram Ads
As an SEO Company, we strongly recommend that you let us add the CTA option to your Instagram Ads.
In case you are still wondering what Call to Action is on the Instagram Add, let us tell you.
They are buttons that your Instagram Advertising Viewers can click and take action for example, here are some CTA options:
- Register: When customers click on this , they are redirected to the registration page. This is good if you are advertising for a newsletter.
- Shop: If a customer likes the product he/she saw in your Instagram ad, they can be directly routed to the product purchasing page.
- Contact: Redirecting the Ad viewers to directly contact you so that you can explain more your service or product.
- View More: Good for Carousel or Collection Instagram Ads.
Instagram Advertising Tips
Instagram Advertising is a tool that is very successful if it is used in the right way. We would like to give you a few tips, so that this success factor can also be used for you:
- Work cross-media: Do not stick to one social media platform. Advertise on Instagram and other platforms. It is much easier to link multiple platforms together nowadays and the more channels you are active on, the more exposure your brand will get.
- Focus on Visuals: Advertising on Instagram focuses solely on Visuals. With strong and appealing visuals, your ads will be clicked and will be effective.
- Perfect Timing: Look up to date with everything happening. If it’s Christmas, post an ad on something relevant. Users will know you are active and in the loop. After all, Social media is all about trends.
Instagram Advertising With Best 4 SEO
So do you want our Instagram Advertising Services to achieve your Brand’s digital growth?
We would be happy to help you!
By using Best 4 SEO’s Instagram Advertising Services, you are ensuring a transparent and effective collaboration.
Hit us up now if that sounds good to you!
Instagram Advertising FAQs
It is difficult to determine which Instagram Ads are the best. It depends on the business industry you are in and the customers you are targeting. It is important to assess whether you should add a CTA feature to your ad (click to action) and surely, the Instagram Ads must be visually appealing to the eye.
Instagram Advertising Costs vary depending on your bidding strategy. You either pay per click or cost per mile (per 1000 views) or cost per like.
Yes you can Advertise on Instagram without having a Facebook Account but it is not recommended as cross-media advertisement is much more effective.
Instagram advertising services offer many targeting options, they are budget-friendly, they are short which makes them less irritating to viewers, they are attractive and can lead to more client engagement and increase your brand awareness.