SEO Tips For Blog Posts
In this post, Best4SEO will show you some SEO tips for blog posts. It is somewhat similar to writing a page, most rules apply to all content that should be SEO friendly. You can always contact us for our services too.
When you want to write content on a web page or add blog posts, if they are SEO friendly, it will help you rank higher on search engine results like Google and drive more organic traffic to your website.
Even though the optimization of a blog post is not majorly important as optimizing a web page, but it does not mean that your blogs should not be SEO friendly.
The purpose of adding a blog section to your website is to provide your readers with more and more information to topics they might find of interest or have some issues with or inquiries about.
Identify Your Audience
First of the 8 SEO Tips For Blog Posts is your audience. Whether you are just starting a new blog, or adding a blog section to your existing website, it is highly recommendable that you do a little market research. Just like when you are about to launch a new product or service, you should do some research about which target audience you want to read your articles. Try identifying them by age groups or geographical location, or any other aspect you deem suitable. By doing so, you will have a good idea on which channel you wish to market your work, that is, if you ever thought about SEM along with SEO.
A couple of steps preceded the actual writing process when you want your content to be SEO optimized. Finding your focus keyword and other keywords to be present in the content is the most important one of this pre-emptive steps.
So, in the 2nd part of SEO Tips For Blog Posts we advise you to do your homework, research keywords by search volume and geographical location and of course level of competition. The presence of the keywords should be complimentary to your content and suited perfectly, rather than just stuffed together randomly.
There are several keyword research tools you can use online:
- Google Search Console.
- Ahrefs Keywords Explorer.
- Google Keyword Planner.
SEO Tips For Blog Posts: Add Visuals
Any page or blog without any visuals like images or videos is considered dull. Therefore, make sure that your post has at least 1 or 2 images, but don’t overdo it, don’t stack up these images just for the sake of it.
Just like there are SEO rules for content, images and videos have rules too to be SEO friendly. An image or a video must be unique and not stolen. Add an Alt text that includes your focus keyword to the image, add a description to tell what the image is talking about, a caption and of course a title. You can take advantage of images to use keywords. Also note that when downloading an image, make sure to rename the file to something relevant instead of random numbers or letters.
Here are some stock sites where you can register and download images for your content:
SEO Title & Meta Description
Adding the focus keyword and other keywords (if possible) to your SEO title and meta description is one of the most important things in SEO. The SEO title is how your page appears on the search engine results, and the meta description is that little description shown underneath it.
The meta description should be between 155 and 160 characters. This is the best length, you don’t want it too short or too long. As for the SEO title, you want it to be catchy and interesting, but also relevant. It should be between 50 and 60 characters.
SEO Tips For Blog Posts: URL
In order for your post URL to be SEO friendly, it URL must be between 75 characters and 115. It is also preferable if it includes your focus keyword and try removing stop words from the URL like a, an, the, is…
Google algorithms also care about characters included in the URL, this is why as a rule, you should not include non-ASCII characters and capital letters.
Follow these rules for optimal exploitation of link building:
- Link to other related blog posts.
- Link to high-authority external websites (like Wikipedia)
- Use blog posts as a way to link to important pages on your website
- Use a keyword from the page you are linking to as an anchor keyword.
- Don’t add more than 4-5 links within a 1,000 word content.
- Don’t link within lists, link within paragraphs.
Use Categories and Tags
Another one of the SEO Tips For Blog Posts is categories and tags. Categories and tags sort out your content not only for you or for the readers, but for the search engines as well.
In WordPress, categories are general ways of arranging content. They indicate a large subject or a group of related topics. Because categories are hierarchical, they are a fantastic method to organize material on your website.
Tags on the other hand are more detailed and indicate the exact subject your post will address. The best way to use tags is to add words most that mostly representing the content of your blog and preferably including your post keyword. It is not advisable to use more than 2 tags per post.
Make Your Content Easy To Read
The final one of the SEO Tips For Blog Posts is the content itself. One of the important things content writers tend to forget while writing a blog post is that they write it for search engines, when in reality it is written for the people.
Don’t write long paragraphs, shorten them, and use lists to keep things interesting. Add headers to divide your post into sections for easier accessibility for readers, and add a table of contents.