January 26, 2023

LinkedIn Advertising

Do you offer B2B services? Then you should definitely benefit from our LinkedIn Advertising Services.

Social media comes in different forms, one of which is business advertisement.

This way you can conquer the business market.

LinkedIn Advertising is different as you are dealing with businesses as customers rather than individual people.

This is why, presenting yourself in the most unique and professional way is important.

Find out what LinkedIn Advertising can do for you with Best 4 SEO!

What is LinkedIn Advertising?

As you know LinkedIn is the business social media platform. People share their business success, finding a new job, or even business insights whatsoever.

This is the reason why, if you do B2B marketing, LinkedIn advertising must be an indispensible part of your campaign.

Instead of placing ads on other social media platforms r Google Ads, you will place targeted advertisement on LinkedIn so that your potential Business Customers see them and contact you.

Benefits of LinkedIn Advertising

  • It is a large business network
  • Immediately measurable results
  • The option to target specific businesses
  • You can interact with your target group
  • Adjustable budgets according to your plan
  • An opportunity to present your brand uniquely and professionally

Why Advertise on LinkedIn?

There are several reasons why you must integrate LinkedIn advertising into your marketing strategy.

LinkedIn helps you share your business message, your company processes, share your articles and expertise, or share anything remotely relevant to your business.

It gives you a sense of originality and professionalism.

Incidentally, LinkedIn Advertising can also work for B2C marketing.

As a company, you wish to grow, and growing the number of valuable employees is one of the foundations of doing this.

With LinkedIn ads, you might actually stumble upon employees that fit your company’s profile.

But in order to effectively place LinkedIn ads, we have to answer the following questions together:

  1. What is my current position?
  2. What does my target group want?
  3. How do my competitors respond to the wishes of the target group?
  4. What market data will affect my business?

The Cost of LinkedIn Advertising

The Cost of LinkedIn advertising varies with the type of ad you want to post, the duration of the ad being online and visible, and how many people you want to see the ad.

There are three bidding strategies:

There are three bidding strategies for LinkedIn Ads

Cost Per Click (CPC)

Suitable if you include a CTA (click to action) button yo your ad. With cost per click you pay whenever a viewer clicks on your ad.

Cost Per Impression (CPI)

If you wish to increase your brand awareness, this is a good bidding option. With CPI you pay for every 1,000 impression you get.

Cost Per Send (CPS)

If you choose a Message or Conversation ad, you pay based on CPS. You pay per sent message.

Our online strategists are happy to help you find the most suitable bidding strategy for your business on LinkedIn since being cost-effective is very important when placing ads.

Types of LinkedIn Ads

There are 4 types of LinkedIn Advertisements. Let’s show them to you so you decide which one suits you most.

Sponsored Content: These ads are placed in the LinkedIn feed of your audience. They almost appear like a normal post rather than an ad. They work for both desktop and mobile and they can be a carousel, a single image or a video.

Sponsored Messages: You can target individuals by sending an ad in the form of a private message to their inbox.

Text Ads: They are a small text (can also include an image) that appears at the top or right of the feed and they can include CTA buttons, making them a simple, yet effective way of advertising.

Dynamic Ads: They use data from your target audience’s profile to generate an ad to them specifically with their profile picture on it. However, users do have the option to turn these ads off if they find them invasive.

As for choosing one of these LinkedIn ads best suitable for you, it depends whether you want to increase brand awareness, by getting more impressions on LinkedIn or whether you want tot increase your website traffic or whether you want to generate leads and higher conversion rates.

Call us now! We can discuss over a cup of coffee which one is best 4 you.

Advertising on LinkedIn tips

We would be delighted to share with you some tips on how to advertise on LinkedIn.

Formality: Even though LinkedIn is a form of social media, it is designated to businesses and business people. Therefore your tone has to be formal and professional. You should show some of your company’s personality, but make sure to be respectful. Being professional does not mean you have to be a robot.

Cross-Media: To get the best out of any marketing strategy, including advertising on LinkedIn, you must advertise across multiple channels. Meaning, you could advertise your website on LinkedIn, or advertise your Instagram Page on your website…etc. Use different channels to advertise multiple aspects of your brand.

Stay Active: Make sure you show your target market that you are up-to-date of everything that is going on in the world. If something big happens that is related to your industry or might be of interest to your audience, make sure to post about it. You should also post regularly to be active and do promotions during holidays.

LinkedIn Advertising Services With Best 4 SEO

You want to use LinkedIn Advertising as part of your marketing plan, but you don’t know where to start. Then working with an online SEO company like Best 4 SEO is not a bad idea. We spend a lot of time on LinkedIn ourselves, so we know what’s going on here. But we don’t just use LinkedIn marketing for ourselves. We’d be happy to add your name to the list of customers we’ve already helped with this.

LinkedIn Advertising FAQ

LinkedIn ads are useful for several purposes like promoting your service or product, promoting your content, reaching out to new customers, increase brand awareness and if you want, hire new employees that fit into your criteria.

It depends on your marketing, if you use B2B marketing then LinkedIn advertising is better for you whereas if you use B2C marketing then Facebook Ads are better for you.

There are 4 main types of LinkedIn Ads: Sponsored content (placed in the LinkedIn feed of your audience), sponsored messages (sending an ad in the form of a private message), Text Ads (small text or image that appears at the top or right of the feed and they can include CTA buttons) , and Dynamic Ads (use data from your target audience’s profile to generate an ad to them specifically with their profile picture on it).

The cost of LinkedIn Advertising services depend on the type of the ad itself and if you want to pay per click or per number of impressions or per number of messages sent.

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Tags: Advertise on LinkedIn LinkedIn Advertising LinkedIn Advertising Services

amani itani

Amani Itani is a skilled SEO copywriter at Best 4 SEO, where she has been part of our team since 2021. Amani is responsible for crafting SEO-friendly content that not only engages and informs the reader, but also helps to improve the search engine rankings of Best 4 SEO's clients. In addition to her writing abilities, Amani also excels in on-page optimization, ensuring that each piece of content is optimized for maximum visibility and impact. Her expertise in both writing and SEO has made her a valuable asset to the Best 4 SEO team, and her passion for creating high-quality content has earned her a reputation as a top-notch SEO copywriter. Amani's commitment to delivering results for clients, combined with her creative talent, has helped her to thrive in her role and make a significant impact in the world of online content creation

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