Most companies think that on-page SEO is sufficient to get good positions on SERPs.
Well, that is 100% wrong! Almost 75% of companies do not utilize Off-page services and wonder why they are not ranking.
If your brand has not experienced the power of off-page SEO, it is about time it did.
Only then will you see yourself rising through the ranks.
With our off-page SEO services, your brand will get more viewership and credibility, increasing your domain authority and driving more traffic to your website.
What is Off-Page SEO & What are its Benefits?
Off-page SEO, unlike on-page SEO are factors outside your website that are entirely out of your control.
Building backlinks, encouraging branded searches and more social media activity engagement are good off-page SEO strategies. There are many more.
The purpose of off-page SEO is to things outside your website that will show Google and other search engines that your brand is trustworthy and that your site is authoritative.
Convinced & curious? Good! Read on as we explain to you the major components of Off-page SEO and our strategies tailored for you according to your industry and vision of course.
Best 4 SEO’s Off-Page SEO Strategy
Our strategy is simple, we tackle major Off-page SEO components and use them to give your website more credibility and higher domain authority.
Let’s see what these components are:
It is mostly known as backlinks and it means other websites linking to your page.
There are two main aspects we always keep in mind when reaching out for backlinks.
- Domain Authority: The website linking to you must have a high domain authority. 50 or more. It shows that the website linking to you is trustworthy and not spammy. Getting links from websites with low domain names can actually do more harm than good.
- Unique Domains: We prefer to get you backlinks from various sites and not just stick to one industry. It shows variation.
Best 4 SEO Backlink Strategy
There are many ways to get backlinks, some require outreach and other require hard work. Yes, backlinks are tricky, but they are the only factor that increase your domain authority.
Here are some of Best 4 SEO’s strategies for getting backlinks for our clients.
Checking Competitor’s Links
Your competitors, the ones leading in the industry you are in have tons of backlinks. With our Ahrefs SEO tool we can show what these backlinks are and from where they are getting them. You could do the same and approach these sites.
Sometimes a backlinks gets broken or lost and following up on that is important to reinstate it and make it useful again.
You are an expert in your industry and passing on this knowledge to others via different websites by writing a guest article is called guest posting.
Joining Fellow Experts
Join groups on Facebook or other social media or online platforms with other leading experts in the industry will get you great exposure. You can share your thoughts and provide a relevant link from your site. Our goal here is to be informative and not spam people with random links. You have to be real.
You have the content which we had previously optimized by our on-page SEO services (خدمات سيو) . But now, it is time to promote it.
- Social Media: Create social media accounts and become engaged with your customers and be constantly active through multiple channels especially those used by your target market.
- Influencer Marketing: Reaching out to famous bloggers or internet celebrities to mention your site is a great boost for your online presence.
- Guest Posting: As mentioned above, writing a guest article on another website gets you one backlink or more and it is a good way to promote your content.
- Podcasts: Immensely popular in general but not very popular among companies so it is a great way to take advantage of making podcasts. Or just like guest posting, you could be a guest on one of the podcasts and promote your website.
- Content Syndication: Here’s an advice. Republish your content on different mediums. LinkedIn, r any other business platform whilst linking to your original page.
- Forums: We are not talking about dropping your links on Reddit or Quora. That won’t change anything. We are talking about getting engaged in forums and establishing your reputation as an expert in your field.
Google Business Profile & NAP Citations
This is Local SEO. Such practices show your credibility as a company and help you reach customers in the country where your headquarters lie.
Google Business Profile
The first step is to create a Google Business profile and add all the info of your company such as:
- Phone Number
- Working Hours
- Images of the company
As a matter of fact, Google will ask you to submit documents to prove the legitimacy of your business.
It’s all about establishing trust and don’t worry, creating a Google Business Profile is easy, we can do it in no time!
NAP stands for Name, Address & Phone Number. Add these and show up on local searches on business directory sites.
For example if you are in Kuwait, appearing on KuwaitYello is a big advantage for you.
After providing a service or product for your customers, kindly ask them to leave a review of their experience on Google Business Account or on your website or any other relevant platform.
Off-Page SEO With Best 4 SEO
Off-page optimization is the heart of ranking on SERPs. Our experts (خبير سيو) know exactly how to get you quality backlinks and guide through off-page techniques you can utilize yourself.
However, if you do not have the time, we are here for you. Let our experts help you get on top!
Through our years of experience in Off-page optimization and with mutual collaboration and transparency, you will know the exact steps we are taking in order to put your business under the spotlight.
Off-page SEO FAQs
What is Off-page SEO?
Off-page SEO is anything that is outside your website that positively affect your website like leveraging other websites to get higher rankings and more visitors.
What’s the difference between Off-page SEO and On-page SEO?
Off-page SEO is anything you do outside your website that affect the ranks and visitors of your website. Whereas on-page SEO is all the factors that you are in control on your website like content, design, structure… etc
How long does it take for Off-page SEO Techniques to work?
Off-page SEO is a long-term investment that does not happen overnight. Often results are shown within 4 to 12 months. The time frame of the results varies also depending on the level of the competition.
What is the most effective off-page SEO strategy?
Getting backlinks from website with high domain authority is the best technique in off-page SEO.