Advertising Standards
Overview
Understanding our Advertising Standards
Our Advertising Standards provide policy details and guidance on the types of ad content we allow and the types of ad content we prohibit. When advertisers place an order, each ad is reviewed against our policies. Our Advertising Standards also provide guidance on advertiser behaviour that may result in advertising restrictions being placed on a Business Account or its assets (an ad account, Page or user account).
If you think your ad was rejected by mistake, or that your Business Account or the assets in it were restricted by mistake, you can request a review of the decision in Account Quality.
Common areas of confusion
To help you create a policy-compliant and user-friendly advertising experience, we have highlighted points that often cause confusion. You can click the links below to learn more about:
Privacy Violations and Personal Attributes
Obscene content
Advertising restrictions placed on business assets
- Principles of the Sevgin Bilişim Ticaret Sanayi Limited Şirketi advertising policies
Advertisers contribute to the Sevgin Bilişim Ticaret Sanayi Limited Şirketi community in many different ways. Highlighting new products and services, or drawing attention to events and issues, are some of them. To keep the businesses and organisations that use our advertising tools safe, and to offer a sincere environment to everyone who uses our products and services, we have set Advertising Standards to guide what is allowed on Sevgin Bilişim Ticaret Sanayi Limited Şirketi technologies.
Advertisers who run ads on Sevgin Bilişim Ticaret Sanayi Limited Şirketi technologies must comply with our Community Standards and our Advertising Standards. In addition, advertisers on Sevgin Bilişim Ticaret Sanayi Limited Şirketi must comply with the Sevgin Bilişim Ticaret Sanayi Limited Şirketi Community Guidelines.
Principles of our advertising policies
Our policies are guided by our company's core values and the following principles:
PROTECTING PEOPLE FROM UNSAFE AND DISCRIMINATORY PRACTICES
Our policies require all advertisers to comply with the laws in their jurisdiction, not to engage in discriminatory practices and not to sell illegal or unsafe substances.
PROTECTING PEOPLE FROM FRAUD AND DECEPTION
Our policies prohibit ads from promoting products, services, schemes or offers that use deceptive or misleading practices, including those intended to obtain people's money or personal information.
IMPROVING POSITIVE USER EXPERIENCES
Because people may see ads in their Feeds from Pages or accounts they do not follow, we want to make sure that the ads on our technologies do not take people away from the overall experience. For this reason, we prohibit ads with shocking, sensational or excessively violent content, certain adult content and profanity. We also prohibit other inappropriate material, such as content that tries to make people view themselves negatively, or implies it, in order to promote diet, weight loss and other health products.
INCREASING TRANSPARENCY
We make great efforts to make ads more transparent and to give people more information about the ads they see. Our Ad Library makes it possible to see all the ads currently running across our apps and services. It also provides additional information about ads related to social issues, elections or politics, including the spend range, who saw the ad and which people and organisations are responsible for the ads. Ads on these topics can be seen whether or not they are active, and are kept in the Ad Library for 7 years. To keep advertisers accountable, people can see all the active ads a Page is running by clicking on the Information and Ads section found on all Sevgin Bilişim Ticaret Sanayi Limited Şirketi Pages.
Enforcement of our policies
To enforce our policies, we mostly run automated and sometimes manual review processes. As well as reviewing ads one by one, we also monitor and review advertiser behaviour, and we may restrict accounts that do not comply with our Advertising Standards, our Community Standards or other Sevgin Bilişim Ticaret Sanayi Limited Şirketi policies and terms. Our review process may not detect every policy violation; ads remain subject to review and re-review and may be rejected at any time for violating our policies. It is the advertiser's responsibility to understand and comply with our policies as set out in the Sevgin Bilişim Ticaret Sanayi Limited Şirketi Advertising Standards, our Terms of Service, all other applicable terms and rules, local laws and regulations and, where applicable, advertising self-regulation codes. Advertisers whose ads are rejected are usually given the opportunity to edit their ads and bring them into compliance, and those who think their ads were rejected by mistake can request a new review.
People can report ads they think violate our policies. They can also see details of why an ad appears in their Feed and keep the ads they see in their Feed under control with our Ad Preferences tool.
- The ad review process
Our ad review system relies primarily on automated tools to check ads and business assets against our policies. Our ad review process starts automatically before ads go live and is usually completed within 24 hours, although in some cases it may take longer. During this review, the ad's status is "In review". Ads may also be reviewed again after they have gone live. You can find more information in our Business Help Centre.
What is reviewed?
The ad review system checks ads for violations of our policies. This review may cover specific components of an ad such as images, video, text and targeting information, as well as the landing page or other destinations associated with the ad, and other information.
Business asset review
We also review an advertiser's Business Account or its assets (ad accounts, Pages and user accounts) and take action where necessary. As part of our review, we check whether the account or the assets in it violate our policies.
Review outcome
If a violation is found at any point in the review process, the ad is rejected and the Business Account or the assets in it are restricted. Low-quality ads do not violate our policies but may affect performance. You can find more information about how quality can affect your ad in our Business Help Centre.
If a Business Account or the assets in it (ad account, Page or user accounts) are restricted, that account or asset cannot be used to advertise across our technologies. Even if a user account is restricted from advertising in a Business Account or ad account, other members of those accounts may still be able to continue advertising.
Re-review of ads
Ads are always subject to review and re-review and may be rejected or restricted at any time for violating our policies. It is your responsibility to understand and comply with our policies.
- What you can do if your ad is rejected or your business asset is restricted
Create a new ad or edit the ad
You can create a new ad or edit your ad so that it complies with our policies. These ads are treated as new ads and are reviewed by our ad review system. See this page for the editing steps.
Request a new review
If you think the ad, ad account, user account, Page or Business Account was rejected or restricted by mistake, you can request a review of the decision in Account Quality.
Community standards
The Sevgin Bilişim Ticaret Sanayi Limited Şirketi Community Standards and the Sevgin Bilişim Ticaret Sanayi Limited Şirketi Community Guidelines outline what is and is not allowed on Sevgin Bilişim Ticaret Sanayi Limited Şirketi technologies.
Community Standards
Ads must comply with our Community Standards. Ads on Sevgin Bilişim Ticaret Sanayi Limited Şirketi must comply with the Sevgin Bilişim Ticaret Sanayi Limited Şirketi Community Guidelines.
Unacceptable content
Content that is illegal or that people who use our technologies find unacceptable.
Child Sexual Exploitation, Abuse and Nudity
Ads must not contain content that sexually exploits or endangers children. When we become aware of apparent child exploitation, we report it to the National Center for Missing and Exploited Children (NCMEC) in accordance with applicable law.
Coordinating Harm and Promoting Crime
Ads must not facilitate, organise, promote or admit to certain criminal activities or harmful acts directed at people, businesses, property or animals.
Dangerous Organisations and Individuals
Ads must not contain praise, support or representation of people or groups designated by Sevgin Bilişim Ticaret Sanayi Limited Şirketi as Dangerous Organisations and Individuals.
Discriminatory Practices
Ads must not discriminate, or encourage discrimination, against people based on personal attributes such as race, ethnicity, colour, national origin, religion, age, sex, sexual orientation, gender identity, family status, disability, or medical or genetic condition.
Sevgin Bilişim Ticaret Sanayi Limited Şirketi prohibits advertisers from using its advertising products to discriminate against people. This means that advertisers may not (1) use our audience selection tools to (a) wrongfully target specific groups of people with their ads (see the advertising policy on Targeting) or (b) wrongfully exclude specific groups of people from seeing their ads, or (2) include discriminatory content in their ads. Advertisers must also comply with the applicable laws that prohibit discrimination (see the advertising policy on Illegal Products or Services). This includes laws that prohibit discrimination against specific groups of people in connection with matters such as housing, employment and credit.
Advertisers running credit, housing or employment ads who are located in the United States, or who target the United States, Canada or certain parts of Europe, must identify these ads as a Special Ad Category when this option becomes available and run them with the approved targeting options.
Additional information and resources on non-discrimination laws in the United States:
US Department of Housing and Urban Development
US Equal Employment Opportunity Commission
Consumer Financial Protection Bureau
American Civil Liberties Union (ACLU)
The Leadership Conference on Civil and Human Rights
Department of Justice, Civil Rights Division
National Fair Housing Alliance
Disclaimer: This guide does not replace legal advice. Consult a legal professional for advice specific to your situation.
Hate Speech
Ads must not directly attack people based on what we call protected characteristics: race, ethnicity, national origin, disability, religious affiliation, caste, sexual orientation, sex, gender identity and serious disease.
Human Exploitation
Ads must not contain content that facilitates or coordinates the exploitation of people, including human trafficking.
Content, Products or Services that Violate Local Laws
Ads reported by a government, a court order, non-governmental organisations or citizens as violating local laws may be removed.
Misinformation
Ads must comply with the Misinformation Community Standard.
Sevgin Bilişim Ticaret Sanayi Limited Şirketi prohibits ads that contain content debunked by third-party fact-checkers. Advertisers who repeatedly publish information found to be false may have their ability to advertise on Sevgin Bilişim Ticaret Sanayi Limited Şirketi technologies restricted.
As Sevgin Bilişim Ticaret Sanayi Limited Şirketi, we also remove ads that violate our Community Standards.
Vaccine Discouragement
Ads must not discourage people from getting vaccinated or advocate against vaccines.
Fraud, Scams and Deceptive Practices
Content that may deceive or mislead people.
Fraud, Scams and Deceptive Practices
Ads must comply with the Fraud, Scams and Deceptive Practices Community Standard.
Unacceptable Business Practices
Ads must not promote products, services, schemes or offers that use practices identified as deceptive or misleading, including those intended to obtain people's money or personal information.
Circumventing Systems
Ads must not use tactics intended to circumvent our ad review process. This includes techniques that attempt to hide the content of the ad or its destination (landing) page. You can see other advertiser behaviour we prohibit here.
Restricted products and services
Content that may harm people's health and safety.
Alcohol
Ads that promote or refer to alcohol products must comply with all applicable laws, required or established industry codes, licences and approvals, and must include age and country targeting criteria consistent with Sevgin Bilişim Ticaret Sanayi Limited Şirketi's targeting requirements and the applicable local laws. Note that, because of local laws, our policies prohibit ads that promote or refer to alcohol products in some countries.
Advertisers must comply with all applicable laws, including targeting their ads in line with legal requirements. At a minimum, ads must not target people under the age of 18.
Commercial Exploitation of Crises and Controversial Events
Ads must not contain content that exploits crises or controversial events for commercial purposes.
Dating Ads
Ads for dating services are only allowed with prior written permission. These ads must comply with the targeting requirements for dating ads and our dating ad rules. You can find details of the permission requirements here. To obtain permission, please start the application process by filling in this form.
Hazardous Goods and Materials
Ads must not promote the sale of hazardous goods and materials. In addition to our Advertising Standards, advertisers must also comply with our Community Standards.
Health and Wellness
This policy covers ads in two different categories: Weight Loss and Cosmetic Products and Procedures, and Sexual and Reproductive Health Products.
Weight Loss and Cosmetic Products and Procedures
Ads that promote or market diet, health or weight loss products and services must target people aged 18 or over.
Ads that promote or market cosmetic products, procedures or surgery must target people aged 18 or over.
Ads must not try to make people view themselves negatively, or imply it, in order to promote diet, weight loss, cosmetic procedures or other health products, and must not claim that there is a single perfect body type or appearance that people should aspire to.
Historical Artefacts
Ads must not promote the sale of historical artefacts. In addition to our Advertising Standards, advertisers must also comply with our Community Standards.
Sale of Body Parts and Body Fluids
Ads must not promote the sale of human body parts or fluids. In addition to our Advertising Standards, advertisers must also comply with our Community Standards.
Sale of Live Non-Endangered Animals and Endangered Species
Ads must not promote, donate or give away products derived from threatened, extinct or endangered species. This includes both wild animals and plants.
Ads must not promote the sale or trade of live non-endangered animals between private individuals, including in ambiguous contexts where the nature of the sale or trade is unclear.
Ads may offer live non-endangered animals only in the context of donation, rehoming or adoption.
In addition to our Advertising Standards, advertisers must also comply with our Community Standards.
Tobacco and Related Products
Ads must not promote the sale or use of tobacco or nicotine products and related paraphernalia. Ads must not promote electronic nicotine delivery devices such as electronic cigarettes, vaporisers, other products that simulate smoking and other products designed for use with tobacco or nicotine products. Ads may only promote smoking cessation products approved by the World Health Organization or the US Food and Drug Administration (FDA), and must comply with all applicable local laws and required or established industry codes and guidelines.
Weapons, Ammunition or Explosives
Ads must not promote the sale or use of weapons, ammunition or explosives. This includes ads for weapon modification accessories.
Drugs and Pharmaceuticals
Advertisers must not run ads that promote the sale or use of illegal or recreational drugs, products or supplements, as determined in Sevgin Bilişim Ticaret Sanayi Limited Şirketi's sole discretion. Ads that promote prescription drugs, over-the-counter drugs and cannabis-derived products must comply with the requirements outlined in the policy below.
Advertisers who run ads on Sevgin Bilişim Ticaret Sanayi Limited Şirketi technologies must comply with our Community Standards in addition to our Advertising Standards.
Drug and Alcohol Addiction Treatment
Sevgin Bilişim Ticaret Sanayi Limited Şirketi requires advertisers who want to run addiction treatment ads targeting people in the United States to be LegitScript certified and to apply to Sevgin Bilişim Ticaret Sanayi Limited Şirketi for permission to advertise.
Advertisers can apply for LegitScript certification here.
Financial and Insurance Products and Services
Ads that promote credit cards, loans or insurance services must target people aged 18 or over and must not request any personally identifiable information or certain types of financial information.
Advertisers promoting financial products and services must prove, where required, that they are authorised by the relevant regulatory bodies, and this authorisation is subject to review by Sevgin Bilişim Ticaret Sanayi Limited Şirketi. Advertisers must also comply with the disclosure requirements set by law.
You can find more information about the authorisation process in our Business Help Centre.
Cryptocurrency Products and Services
Unless we have given prior permission, ads must not promote cryptocurrency trading platforms or software, or related services and products that make it possible to earn, resell, exchange or stake cryptocurrencies. Please click here to apply. For more information, see our Business Help Centre.
Online Gambling and Gaming
Sevgin Bilişim Ticaret Sanayi Limited Şirketi defines online gambling and gaming as any product or service in which anything of monetary value is included as a method of entry or a prize. Ads that promote online gambling and gaming are only allowed with our prior written permission. Authorised advertisers must comply with all applicable laws and use targeting criteria consistent with Sevgin Bilişim Ticaret Sanayi Limited Şirketi's targeting requirements. At a minimum, ads must not target people under the age of 18. More information is available in our Business Help Centre.
Objectionable content
Content that may lead to negative experiences.
Adult Nudity and Sexual Activity
Ads must comply with the Adult Nudity and Sexual Activity Community Standards. Ads must not contain adult nudity or sexual activity. This includes nudity, depictions of people in explicit or sexually suggestive positions, and sexually suggestive activities.
Adult Sexual Exploitation
Ads must comply with the Adult Sexual Exploitation Community Standard. To avoid enabling non-consensual sexual acts, ads must not depict, advocate or organise sexual acts with people who have not consented.
Adult Sexual Solicitation and Sexually Explicit Language
Ads must not contain content that facilitates sexual encounters or commercial sexual services between adults, or that offers pornographic content. We also restrict the use of sexually explicit language.
Bullying and Harassment
Ads must not contain attacks intended to degrade or shame public figures or private individuals. We also provide greater protection for people under the age of 18, whatever the user's status.
Profanity
Ads must not contain profanity.
Privacy Violations and Personal Attributes
Ads must comply with the Privacy Violations Community Standard. Ads must not contain content that shares or requests private information about users. Ads also must not contain content that asserts or implies personal attributes. This includes direct or indirect assertions or implications about a person's race, ethnic origin, religion, beliefs, age, sexual orientation or practices, gender identity, disability, physical or mental health (including medical conditions), financial hardship, voting status, trade union membership, criminal record or name.
Violent and Graphic Content
Ads must not contain shocking, sensational or excessively violent content.
Suicide, Self-Injury and Eating Disorders
Ads must comply with the Suicide, Self-Injury and Eating Disorders Community Standards. Ads must not promote suicide, self-injury or eating disorders, whatever the context. This includes fictional content such as viral images and illustrations, and any graphic content of this nature. Ads also must not mock victims or survivors of suicide, self-injury or eating disorders, and must not contain real-time depictions of suicide, self-injury or eating disorder events.
Intellectual property infringement
Content that infringes the intellectual property rights of a third party or of Sevgin Bilişim Ticaret Sanayi Limited Şirketi.
Third-Party Intellectual Property Infringement
Ads must not contain content that infringes the intellectual property rights of a third party, including copyright, trademark or other legal rights. This includes, but is not limited to, the promotion of the sale of counterfeit goods, such as products that copy another company's trademark (name or logo) and/or the distinctive features of its products in order to imitate the original product.
Using Sevgin Bilişim Ticaret Sanayi Limited Şirketi's Intellectual Property Licences
Ads must comply with the Community Standard on Using Sevgin Bilişim Ticaret Sanayi Limited Şirketi's Intellectual Property and Licences.
Ads must not use Sevgin Bilişim Ticaret Sanayi Limited Şirketi's Intellectual Property and Licences in a way that violates the Community Standards and the rules in the Brand Resource Centre.
Ads about social issues, elections or politics
Content that promotes views on social issues, elections or politics.
Ads about Social Issues, Elections or Politics
Advertisers may run ads about social issues, elections or politics if they comply with all applicable laws and the authorisation process required by Sevgin Bilişim Ticaret Sanayi Limited Şirketi. Sevgin Bilişim Ticaret Sanayi Limited Şirketi may restrict ads about social issues, elections or politics. In addition, some election-related content may be prohibited by local laws before voting, or removed in certain regions. Click here for more information.
Product- and format-specific policies
Content associated with additional format-specific requirements.
Video Ads
Video ads and other dynamic ad types must comply with all the rules listed in these Advertising Standards, including the Community Standards and the policies below:
Disruptive Content
Videos and other similar dynamic ad types must not use overly disruptive tactics such as flashing screens.
Entertainment-Related Restrictions
Ads for film trailers, TV programmes, video game trailers and other similar content are only allowed with prior written permission from Sevgin Bilişim Ticaret Sanayi Limited Şirketi and must target people aged 18 or over. These ads must not contain excessive depictions of the following:
Drug and alcohol use
Adult content
Profanity
Violence and gore
Lead Ads
Advertisers must not create questions in lead ads that request the following types of information without our prior written permission.
Targeting
Advertisers must not use targeting options to discriminate against people, or to harass, provoke or disparage them, or to engage in predatory advertising practices.
Advertisers who choose to use custom audiences in their ads must comply with the applicable terms when creating the audience.
Relevance
Ads must clearly represent the company, product, service or brand being advertised.
All ad components, including the ad text, image or other media, must be relevant to the product or service offered.
The products and services promoted in an ad must match those promoted on the landing page.
Branded Content
Ads promoting branded content must tag the featured third-party product, brand or business partner using the branded content tool. Branded content in ads is defined as content from creators or publishers that features or is influenced by a business partner in exchange for something of value. Advertisers must use the branded content tool when promoting branded content integrations (featured third-party products, brands or business partners must be tagged).
If the policies below are violated, in addition to rejecting ads that violate our policies, we review the advertiser's Business Account or assets (such as ad accounts, Pages and user accounts) and take action, such as restricting the ability to advertise. If you think your ad account, user account, Page or Business Account was restricted by mistake, you can request a review of the decision by going to Account Quality.
Account Integrity
Business assets must comply with the Account Integrity Community Standard.
Cybersecurity
Ads must comply with the Cybersecurity Community Standard. Ads must not use phishing or social engineering techniques to obtain other people's sensitive information, and must not promote or link to malicious code such as malware and spyware.
Spam
Ads must comply with the Spam Community Standard.
User Requests
Requests for the Removal of Business Assets must comply with the User Requests Community Standard.
Data use restrictions
Make sure that all ad data you collect, receive or derive from Sevgin Bilişim Ticaret Sanayi Limited Şirketi or from your Sevgin Bilişim Ticaret Sanayi Limited Şirketi ad ("Sevgin Bilişim Ticaret Sanayi Limited Şirketi ad data") is shared only with people acting on your behalf (for example, your service provider). Make sure that your service providers protect the Sevgin Bilişim Ticaret Sanayi Limited Şirketi ad data and all the information you receive from us, use all of this information in a limited way, and keep it confidential and secure.
Do not use Sevgin Bilişim Ticaret Sanayi Limited Şirketi ad data for any purpose (including retargeting, mixing data across campaigns of more than one advertiser, or allowing piggybacking or redirecting with tags), except on an aggregate and anonymous basis to assess the performance and effectiveness of your Sevgin Bilişim Ticaret Sanayi Limited Şirketi ad campaigns (unless permitted by Sevgin Bilişim Ticaret Sanayi Limited Şirketi).
Do not use Sevgin Bilişim Ticaret Sanayi Limited Şirketi ad data, including your ad's targeting criteria, to build, append to, edit, influence or augment user profiles, including profiles associated with any mobile device identifier or other unique identifier that identifies a particular user, browser, computer or device.
Do not transfer Sevgin Bilişim Ticaret Sanayi Limited Şirketi ad data (including anonymous, aggregate or derived data) to any ad network, ad platform, data broker or other service related to advertising or monetisation.